For 135 years, Wella’s mission has been to provide hairstylists with high-quality hair care products. Hair colors in a variety of shades are part of the company’s diverse product line. The campaign, which launched last year, has reached a new level with the release of this video. In it, professionals share what motivates them to pursue a career in hairdressing. The goal is to improve the profession’s tarnished reputation among the general public. Viewers see that hairdressers chose their profession out of conviction and find fulfillment in it.
Experts talk about their passion for their profession
Against the neutral backdrop of the GDR Radio House in Berlin, the viewers’ undivided attention is focused on the participants. It is clear from the expressions of all the experts interviewed that they find satisfaction in their work. They speak authentically and freely about their motivations. They explain why working as hairdressers fulfills them and brings them joy.
As a naval architect and submarine sailor, Martin had no connection to the hairdressing profession. It wasn’t until his wife introduced him to the industry that he got a behind-the-scenes look at it and decided to change careers. Pablo, from Cuba, realized his dream of becoming a hairdresser in Switzerland and is proud of what he has achieved. For Marc, his job in the chemical industry offered too little creativity. In his new profession, he is able to fully express his creativity.
Hairstylists play a crucial role in their clients’ lives. A visit to the salon before graduation or a new hairstyle after a breakup is a memorable moment that stays with many people forever. Wella is looking for videos from viewers to post on its Instagram and Facebook pages. Are you a hairstylist who’d like to share your story with others? Record your video and post it online. At the end of June, Wella will publish a compilation of the best submissions.
