Toilets become dirty without proper care. Consequently, freshness and hygiene are extremely important for the toilet. Suitable products remove urine scale and lime deposits, have a disinfecting effect, and prevent unpleasant odors. They ensure hygiene and lasting freshness.
Henkel is one of the leading companies in the cleaning products industry. Founded in 1876 and headquartered in Düsseldorf, the company offers, among other things, toilet cleaning products through its “Laundry & Home Care” division.
Henkel's extensive product line promises cleanliness and freshness in the bathroom
Henkel successfully operates several brands worldwide. These include, for example, the “biff” brand with its product Bad Total. This is a cleaning product for the entire bathroom. Biff Bad Total is highly effective against dirt and limescale and is suitable for cleaning the toilet. At the same time, Bad Total leaves a lasting freshness with its pleasant citrus or ocean scent.
For particularly heavy soiling or buildup, Henkel recommends the “Bref Power” brand. For toilet hygiene, KraftTabs or KraftGel are ideal. The latter, with its new “6x Effect” formula, removes over 99 percent of all germs and bacteria, as well as stubborn dirt, stains, and limescale and urine scale. Thanks to its curved neck, the gel reaches hard-to-reach areas. It also tackles dirt and limescale in the drain.
Bref Power WC-KraftTabs are designed for the same purpose. The tabs activate automatically once placed in water. They gently remove waterline stains and other dirt without damaging surfaces. Their cleaning action reaches deep into the drain.
Flush to Paradise: Commercial for the WC Frisch brand
The “WC Frisch” brand makes it clear with its name: it stands for hygiene and freshness in restrooms. The product line includes various products designed for installation in restrooms. With every flush, the restroom is cleaned. In addition, the cleaners provide a fresh scent and ensure hygiene. To this end, Henkel offers various scent options for most of the WC Frisch products. For example, customers could choose between “Lemon,” “Fresh Grapefruit,” “Fresh Breeze,” or “Eucalyptus.”
Under the slogan “Flush to Paradise,” Henkel is currently running an advertising campaign for WC Frisch. The accompanying video commercial—available on henkel.de—combines bathroom hygiene and freshness with sex appeal. In the video, women using the ladies’ restroom are surprised by a boy band when they flush the toilet. The shirtless men showcase the benefits of WC Frisch products.
