McDonald’s new campaign in Austria puts the customer first. Every visitor to the fast-food restaurant enjoys the menu items in their own way. One person might prefer to put their french fries right on top of their burger. Another might start by removing the pickles from their Big Mac. This isn’t a problem at McDonald’s, because the advertising campaign says: Anything goes here.
That's What Makes McDonald's Special
The fast-food chain places great importance on providing a unique dining experience. Whether it’s a quick snack between meals, dinner with your significant other, or a full-scale children’s birthday party, McDonald’s has a lot to offer. Here, kids get to be kids, and some adults feel like kids again. A detailed restaurant tour gives you the chance to learn more about how the food is prepared and take a look behind the scenes. After all, according to the company’s own statement, it stands for:
- sustainable production,
- Environmental Protection
- and transparency
one.
The Big Mac: McDonald’s most popular product
Its flavor epitomizes McDonald’s like no other: that of the Big Mac. Pure beef, iceberg lettuce, and its special sauce make up the unique taste experience of this double-decker burger. Since its launch in 1968, it has become a true legend and, for many Austrians, is an essential part of a visit to McDonald’s. It was originally invented by Jim Delligatti in the U.S., and to this day it remains a key part of the menu at McDonald’s restaurants around the world.
Numerous variations—such as the four-patty Double Big Mac in Canada or the Chicken Maharaja Mac with chicken in India—make it appealing to people of all cultures. This demonstrates the adaptability and resounding success of the American fast-food chain.
