Bananas, those sweet fruits from the tropics, are a favorite among young and old alike. But before we find them—curved and yellow—on our supermarket shelves and can take them home, these fruits have traveled a distance of several thousand kilometers. On the Dole Earth website, you can now track a banana’s journey—from harvest to its arrival in Europe and at your local grocery store. How does it work? The Dole Food Company is known worldwide for its fresh produce. Thanks to the company, fresh fruits and vegetables are available daily right around the corner, even though they come from all over the world. This is also true for bananas, which come from Costa Rica. Starting now, Dole is labeling all bananas with a farm code, ensuring transparency in cultivation. For the first time, consumers can now trace the journey of this yellow fruit from the plantation all the way to their shopping cart. Simply enter the five-digit code at Dole-Earth.com to access a wealth of information about the region and the plantation where the product you just purchased was grown. This makes the supply chain completely transparent, and with this approach, the Dole Food Company is setting new standards!
Dole stands for freshness and quality
The Dole Food Company not only supplies millions of people with fresh fruits and vegetables every day. The company also employs 59,000 people in over 90 countries. With its new Farm Code, the company is breaking new ground and seeking direct contact with customers. As part of this effort, the company’s websites have also undergone a successful relaunch and are now shining in a new light: Dole.de and Dole.eu, the website of Dole Europe, are always worth a click, as you can learn all sorts of interesting facts here about fruit cultivation and global distribution. According to the company itself, the Dole brand is a promise to all consumers. The manufacturer not only adheres to the highest international standards but actually exceeds them. The Farm Code on the bananas is another step toward the future, giving consumers a greater say.Sponsored Article
